Telegram Introduces "50% Ad Revenue Sharing" in 100 Countries Using Cryptocurrency TON | Surge in TON Price

Telegram announces a groundbreaking shift in digital advertising with its "Telegram Ad Platform," promising to share 50% of ad revenue with channel owners through the cryptocurrency Toncoin (TON) across 100 countries.

This strategic move not only enhances the earning potential for content creators but also significantly impacts the cryptocurrency market, evidenced by a dramatic 37% increase in TON's price.

Dive into the details of this innovative platform and its implications for the future of online advertising and digital currencies.

Channel Owners to Receive "50% of Ad Revenue"

Pavel Durov, CEO of the Russia-originated free messaging app Telegram, announced on February 28, 2024, the introduction of the "Telegram Ad Platform," a feature for distributing ad revenue using the cryptocurrency Toncoin (TON), in 100 countries.

The "Telegram Ad Platform" will be made available to all advertisers starting March 2024, enabling Telegram channel owners to receive rewards in Toncoin (TON).

Channel owners in the targeted regions will be able to receive "50% of the revenue Telegram earns" by displaying ads within their channels.

The distribution of earnings to channel owners in Toncoin (TON) is described to follow a similar approach to how Telegram user names are sold on Fragment, indicating a strategic move to integrate cryptocurrency transactions into the platform’s revenue-sharing model.

TON Price Experiences a "37%" Surge

Following the announcement, the price of Toncoin (TON) experienced a sharp increase of approximately 37%, jumping from $2.15 to a peak of $2.95.

This surge reflects the market's positive response to Telegram's innovative approach to ad revenue sharing and the incorporation of cryptocurrency into its ecosystem.