TikTok-Related Companies Adopt Sui Blockchain｜BytePlus and Mysten Labs Partner

BytePlus and Mysten Labs have embarked on a transformative partnership, utilizing the robust Sui blockchain to enhance gaming and social Fi applications.

With advanced features like AR and smart contracts, this collaboration aims to innovate user experiences and streamline service delivery across platforms.

Introduction to the Sui Blockchain Adoption by BytePlus

On April 17, 2024, the Sui Foundation, which supports the Sui (SUI) blockchain, announced a significant development in the tech industry: BytePlus, the business service arm of TikTok's parent company ByteDance, has joined the SUI ecosystem.

This partnership marks BytePlus's entry into the Web3 industry in collaboration with Mysten Labs, the developers behind the SUI blockchain.

BytePlus plans to integrate a variety of services, including recommendation solutions and augmented reality (AR), into the SUI ecosystem.

This integration is aimed at enhancing the user experience across different platforms, leveraging the high transaction processing capacity and advanced smart contract capabilities of the Sui blockchain.

The blockchain's features make it an ideal network for supporting services in gaming and social apps, aligning perfectly with BytePlus’s objectives.

Enhanced Service Development Through Technical Collaboration

This collaboration between BytePlus and Sui developers will facilitate the utilization of various advanced services on the Sui platform, potentially giving Sui app developers a competitive edge. The services provided by BytePlus that will now be accessible to Sui developers include:

• Content delivery networks
• Personalization solutions
• Cutting-edge AR technologies for user engagement
• Data analytics

Specific services like "BytePlus Recommend" and "BytePlus Effects" are highlighted as key components of this partnership. "BytePlus Recommend" allows for the creation of user-optimized applications, while "BytePlus Effects" offers instant access to over 80,000 stickers and effects for video apps.

Furthermore, BytePlus aims to expand its user base by leveraging Sui’s unique features such as "zkLogin," which allows wallet access through traditional login methods like email, and "sponsored transactions" where the sender covers the on-chain fees.

The partnership between BytePlus's robust technological capabilities and Sui’s next-generation innovation is expected to foster the creation of new and innovative services and applications.

The combination of advanced technologies from both parties promises to drive significant advancements in the service development sector, particularly in the realms of gaming and social media applications.