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Cryptocurrency exchange Huobi: Changes brand name to “HTX” | New slogan and mission

Dive into the comprehensive guide on HTX, the newly rebranded identity of Huobi, one of the leading cryptocurrency exchanges.

From its dynamic new slogan to its ambitious global missions, HTX is setting new benchmarks in the world of crypto trading.

Find out how HTX aims to make trading not just more secure but also more empowering for its global community.

HTX: The New Identity of Huobi, TRON, and Exchange

Cryptocurrency exchange Huobi announced on September 13, 2023, that it is changing its brand name to "HTX."

The new name HTX is an acronym combining the 'H' from Huobi, the 'T' from TRON, and the 'X' from Exchange.

The name also incorporates the significance of the exchange's native token "HT" as well as an 'X' to commemorate its 10th anniversary.

Alongside this announcement, a new slogan has also been unveiled: "HTX, Just Trade It," which emphasizes the straightforward mission of trading on the platform.

Moreover, the new name and logo for HTX have already been implemented across Huobi's official website and social media platforms.

The name of the native token has also been changed from "Huobi Token" to "HTX Token."

New Challenges and Mission as HTX

HTX has laid out multiple new missions as part of its rebranding strategy.

According to the announcement, the company is focusing on a growth strategy that encompasses "Global Expansion, Ecosystem Prosperity, Asset Maximization, and Security & Compliance."

Specifically, the company is committed to the following objectives:

  • Build a "Metaverse Freeport" to achieve economic freedom for the 8 billion people living on Earth.
  • Pursue balanced growth while entering new markets in various countries and regions to expand its global footprint.
  • Nurture a multidimensional business ecosystem through collaborative partnerships with various projects, public chains, and stablecoins.
  • List new assets desired by the community to expand the ecosystem.
  • Introduce all-star projects featuring high trading volume, popularity, and the latest trends to help users choose popular assets worldwide.
  • Strengthen collaborations with mainstream ecosystems, including public chains, Layer 2, and meme coins.
  • Continue enhancing core products like PrimeVote and PrimePool, allowing the community to decide which assets to list.
  • Reduce the risks of centralized exchanges and enhance security measures for sustainable, decentralized growth.
  • Distribute user assets globally through a decentralized storage system backed by 24/7/365 customer service.
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