McDonald's has taken a bold step into the digital realm with the launch of "My Happy Place," a unique metaverse experience in Singapore developed with Bandwagon Labs.
This platform allows users to engage in interactive games, design McDonald's layouts, and participate in exciting contests.
Special perks await Grimace NFT holders, enhancing their digital experience. Dive into this innovative metaverse to explore and win fantastic prizes.
Launch of the Unique Metaverse "My Happy Place"
McDonald's has announced the launch of its unique metaverse, "My Happy Place," in Singapore. This exclusive metaverse was developed in collaboration with "Bandwagon Labs," a company known for its metaverse-related services.
The platform allows multiple players to participate simultaneously and is accessible through the official McDonald's app.
In "My Happy Place," users can engage in various activities such as playing games like "Build-A-Burger," designing McDonald's layouts, and participating in contests to win prizes and special offers, including the chance to win a year’s worth of free meals.
Footage of the metaverse can be found on the "McDonald's Singapore" official YouTube channel, showcasing features like avatar customization and store layout creation.
Special Benefits for Grimace NFT Holders
Last year, "McDonald's Singapore" and "Bandwagon Labs" released a collection of 2,000 NFTs featuring Grimace, the mascot associated with McShakes.
In the newly launched metaverse, special benefits are provided to holders of these Grimace NFTs. Bandwagon Labs has announced that they aim to reward fans through these digital collectibles.
McDonald's has been actively involved in cryptocurrency and metaverse initiatives in various regions. In 2022, McDonald's in Lugano, Switzerland, began accepting cryptocurrency payments, and in 2023, McDonald's Hong Kong introduced "McNuggets Land" in The Sandbox metaverse.
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